Cultural Event Report Essay Example | Topics and Well Written Essays - 500 words

Cultural Event Report - Essay Example The museum is located on 5th avenue in Manhattan, New York. We visited the museum on 1st October 2011 during the morning hour period. On arrival to the museum, I was immediately perplexed and remained rooted to a beautiful statue by the of the entrance, which could only have been made by non other than Michelangelo. The statue was of King David with the right hand holding the thigh and the left hand touching his shoulder. Even Monica who does not easily get excited was awash with a big smile on her face not believing that a fellow human being could have done such a statue. The most beautiful site we visited was the Temple of Dendur located in Sackler wing of the museum. We learnt that the magnificent artifact was built during the Roman Period in the days of Augustus Caesar and transferred from Egypt to the United States in 1965. Two years later, it was given to The Metropolitan Museum of Arts. At the base of the temple are papyrus carvings that look like they are growing from waters. The image of the sun can be seen from the top of the gates. On the way in, are images of the vultures with their wings spread out making the scene totally scintillating that left us simply amazed. The image of the king offering sacrifices and holding scepters is seen between the walls that separate the sky from the earth. The gods Isis and Osiris are crowned and with some writings by their figures. The believe within the temple of Dendur is that if a couple make love there, they will never part ways until death. This was good news for Monica and I since we have marriage p lans in the future but that was saved for another visit. We also visited the section where American art collections are stored. The most exciting scene was that of George Washington and his soldiers crossing the Delaware. Being a passionate lover of Africa, we could not leave the museum without visiting the African Art site, and I must say,

Starbucks Marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Starbucks Marketing - Research Paper Example In 1992, there was no focus on advertising and Labor force but with the growth of retail outlets, the company was still reluctant in increasing the Labor force, which is the company's major expense. Starbucks didn't spend any money on advertising. So, during the early 1990s, the company had no promotion. The only promotion made was through opening many retail outlets and boosting the sales promotion. 2. Starbucks has picked up an additional target segment of customers by 2002. Who were these customers What is Starbucks' position for this new segment relative to its position for its earlier customers What are the implications of this new target and position for Starbucks' marketing mix Starbucks positioning changed with the expansion in the target market. Starbucks established itself as a dominant specialty-coffee brand and its objective was "To become the most recognized and respected brand in the world." This was achieved through: Starbucks introduced a wide range of product variety including whole bean coffees, rich brewed coffees, Italian style espresso drinks, cold-blended beverages, premium teas, pastries, sodas, juices, sandwiches and salads. The product mix varied depending on a store's location and size. The biggest driver of company's growth was product innovation. New products were launched regularly and a new hot beverage was introduced during every holiday season. Brand name was establi... Starbucks introduced a wide range of product variety including whole bean coffees, rich brewed coffees, Italian style espresso drinks, cold-blended beverages, premium teas, pastries, sodas, juices, sandwiches and salads. The product mix varied depending on a store's location and size. The biggest driver of company's growth was product innovation. New products were launched regularly and a new hot beverage was introduced during every holiday season. Brand name was established and this again contributed to the position of the company. Starbucks had the Size advantage over its competitors and its goal was opening 15000 stores world wide. Service was the distinguishing factor and the employees were trained and empowered to provide good quality service, which was evaluated on service, Cleanliness, Product quality and speed of service criteria. Service innovations along with technology functionalities like T-Mobile HotSpot wireless internet service was an added advantage. Price Discounts were given at stores. Spilt drinks were replaced without any additional charge. Regular customers were given sample free drinks if they didn't have cash and provide cheque. Starbucks established itself as a premium-priced player in the market but service overwhelmed price in this aspect.Place Channels were used very effectively and Starbucks opened licensed stores world wide. Nearly 77% of the sales came from these stores. Starbucks also sold its products through non-company operated retail chains called Specialty Operations which accounted to about 15% of net revenues. Starbucks operated domestic and international licensed stores. Starbucks also had a joint venture with Pepsi-Cola to distribute bottled beverages. Starbucks had plans to open 15000 international locations. This will